Established in the UK in 1992 The Fragrance Foundation UK Awards recognise excellence within the Fragrance arena and are known as the Oscars of the Fragrance Industry. The Awards Ceremony is held annually at The Brewery in the City of London and is attended by over 550 industry guests and celebrities including: Arlene Phillips, Julien Macdonald, Kim Kardashian, Natasha Kaplinsky, Paris Hilton and Richard E Grant.With live performances from Alesha Dixon, Blue, Boyzlife and Sophie Ellis-Bextor. Coverage of the awards is supported by the whole fragrance industry including press and retailer outlets engaging with consumers through advertising and promotional sites in store.
"These awards are so special to the whole of the fragrance industry and for me, I am so lucky to work in a fabulous industry that supports one another and recognises the talents of others."
- Linda Key Jackson, CEO, The Fragrance Foundation UK
TFF UK are delighted to announce…
THE FRAGRANCE FOUNDATION UK AWARDS 2026
Thursday 11th June
At our new venue, The Great Room at the Grosvenor House Hotel on Park Lane
Join us as we evolve and enrich our prestigious awards to give even more of a wow factor to celebrate and recognise the best in the industry.
Take part in the celebrations and get in touch to become a sponsor!
Categories and Criteria will be announced in October 2025
Nominations will open in December 2025 and close in January 2026.
THE WINNERS OF THE FRAGRANCE FOUNDATION UK AWARDS 2025 ARE…
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Newcomer Winner
Sabrina Carpenter
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Consumers' Choice Winner
Billie Eilish, Eilish No.3
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Perfume Extraordinaire Winner
Marc-Antoine Barrois, TILIA
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Independent Fragrance Winner
Marc-Antoine Barrois, TILIA
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Responsible Design & Packaging
Bottega Veneta Collection
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Interior Fragrance Winner
Diptyque, 107 New Bond Street Candle
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Media Campaign Winner
Balmain Beauty, Les Eternels de Balmain
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Innovation Winner
Edeniste Oud Ghazal, Scientific Innovation Scent to Reduce Stress
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Limited Distribution Winner
D.S. & DURGA, Wear at Maximum Volume
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National Distribution Winner
Tom Ford Beauty, Eau D’Ombre Leather
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Online Retailer Winner
Space NK
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Retailer (Less than 30 Doors) Winner
Harrods / H Beauty
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Retailer (More than 30 Doors) Winner
Space NK
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Best New Fragrance Winner
Acne Studios par Frederic Malle
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Best New Fragrance Collection Winner
Diptyque, Les Essences de Diptyque
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Ultimate Launch Winner
Jo Malone London x Paddington, Orange Marmalade Cologne
THANKS TO OUR 2025 CATEGORY JUDGES
MEDIA CAMPAIGN JUDGES
Adam de Cruz - Make up Artist
Howard Greenhalgh - Director of Music Video’s & Advertising
Jackie Tyson - Make up Artist & Stylist
Laura Pradelska - Actress & Voiceover Artist
Pips Taylor - TV Broadcaster, Live Host & Interviewer
Rich Kivell - Creative Strategist, Meta
RESPONSIBLE DESIGN & PACKAGING JUDGES
Nick Ede - Brand & Culture Expert
Alex Wells Greco - Harrrods Creative Visual Director
Dame Arlene Phillips - Choreographer & Theatre Director
Jenny Packham - British Fashion Designer
Siobhan Murphy - Interior Designer
Melissa Odabash MBE - American Fashion Designer
Julien Macdonald OBE - British Fashion Designer
INTERIOR FRAGRANCE JUDGES
Bryony Blake - Makeup Artist & Presenter on This Morning
Dr Ateh Jewel - Broadcaster, Journalist & Diversity Advocate
Lucy Grosse - Global Head of Brand Partnerships, Net-a-Porter
Katie Thomas - Senior Beauty Editor, Marie Claire
Oliver Cheshire - Fashion Designer, Model & Entrepreneur
Pixie Lott - Singer Songwriter & Actress
INNOVATION JUDGES
Denise McLaverty MSc FRSA - President, British Society of Perfumers
Jenny Tillotson FRSA - Designer, Inventor of Scent Bubble®, and Academic
Lisa Hipgrave - Director, IFRA
Rachel Lowe MBE - Serial Entrepreneur & Board Games Developer
INDEPENDENT FRAGRANCE JUDGES
JUDGED BY FRAGRANCE EXPERTS
Alice du Parcq
Amanda Carr
Haydn Williams
Nicola Bonn
Joanne Harris
Jo Fairley
Sophie Elkan
Suzy Nightingale
Tamara Fulton
Tara Ledden
Thomas Dunckley
RETAIL PORTFOLIO JUDGES
Kate Hardcastle MBE - Global Consumer Expert, Broadcaster & Business Advisor
Ed Watson - Founder, We Are PREW
Millie Kendall OBE - CEO, British Beauty Council
ULTIMATE LAUNCH JUDGES
JUDGED BY FRAGRANCE BEAUTY BUYERS
Abby Woolford
Harvey Nichols
Andrea Rickard
The Perfume Shop
Ellie Ruck
Superdrug
Harriet Dutt
Boots UK
Imogen Porter
Harrods
Louisa Harris
Debenhams
Lucy McPhail
Strategy Consultant
Sophie Wayman
Space NK
Vesa Kalho
Fenwick
PERFUME EXTRAORDINAIRE JUDGES
JUDGED BY FRAGRANCE EXPERTS
Alice du Parcq
Amanda Carr
Fiona Embleton
Haydn Williams
Jo Fairley
Suzy Nightingale
Dariush Alavi
Joanne Harris
Nicola Bonn
Tara Ledden
Thomas Dunckley
Tamara Fulton
TITLE SPONSOR
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
GOLD STAR SPONSORS
CHAMPAGNE SPONSOR
FLOWER SPONSOR
Circle of Champions
The Circle of Champions is a special initiative set up by The Fragrance Foundation UK and voted for by The Board of Directors to pay tribute to those individuals who have made a notable and newsworthy contribution to the fragrance industry.
Previous Recipients…
Linda Taylor
Former Managing Director, Kenneth Green Associates
2019 Recipient
Roja Dove
Perfumer
2017 Recipient
Shelley Ann Smyth
CEO of Phoenix Beauty
2022 Recipient
Linda Key Jackson
CEO of The Fragrance Foundation UK
2017 Recipient
Lucia van der Post
Editor & Journalist
2015 Recipient
Marigay McKee
CEO and Founder MM Luxe Consulting
2013 Recipient
Robin Vincent
Former Managing Director, Clarins UK
2012 Recipient
Per Neuman
Former Managing Director, Estée Lauder Companies
2011 Recipient
Annalise Fard
Senior Director of Beauty, Home, Fine Jewellery & Watches, Harrods
2023 Recipient
Celebration Committee
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Annalise Fard
Senior Director of Beauty, Home, Fine Jewellery & Watches, Harrods
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Emmanuelle Noyer
Vice President/General Manager UK & Ireland, Tom Ford Beauty & Artisanal Fragrances
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Georgie Harris
Project & Events Coordinator, The Fragrance Foundation UK
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Chelsey Saunders
Directory of Beauty (Fragrance, Skincare & Haircare), Boots
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Jessie Rosenberg
Marketing & Social Media Manager, The Fragrance Foundation UK
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Linda Key-Jackson
CEO, The Fragrance Foundation UK
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Suzan Antonowicz
Beauty & Lifestyle Expert