The Team
MAGDALENA GIACOMELLI, MARKETING & SOCIAL MEDIA ASSISTANT
What do you enjoy most about your job?
Having the privilege of assisting The Fragrance Foundation UK in enforcing a network of developers, brands, perfumers, and regular consumers and fragrance passionates is a delicate but highly gratifying challenge! Sharing resources with consumers and future generations of fragrant professionals is also particularly rewarding, especially when I receive feedback on how my work and knowledge offer introductory access to various aspirants who want to join the perfumery world!
What is your favourite Scent Memory?
The saltiness of Southern Tuscan seawater, clashing with the breezy air perfumed of maritime pine trees and lavender from my childhood holidays ... I used to visit the Italian region with my parents to study the local Etruscan sites but as a child, I would always end up paying more attention to the scented air and smell-scapes surrounding the beautiful Maremma area rather than to the excavations!
Your favourite fragrance?
A leathery incense masterpiece- Bohemian Woods, by Mathieu Nardin for Atelier Oblique.
KELLY READE , CHIEF EXECUTIVE OFFICER
Kelly brings more than 25 years of experience across fragrance, beauty and luxury, with senior leadership roles spanning agency and in-house environments. Most recently, she was VP, Global Communications at Jo Malone London, where she led global communications, brand positioning, reputation and cultural partnerships..
Why are you involved with The Fragrance Foundation UK?
The Foundation has a strong legacy and a unique voice in our industry. I’m proud to help build on that legacy, bring our community closer together and shape the next phase of the Foundation’s influence.
Why do you love fragrance?
I love fragrance because it connects people, creates emotion and has the power to shape culture. It is deeply personal, but also an incredibly powerful form of storytelling.
What is your Scent Memory?
London rain…fresh, earthy, and familiar. It reminds me of home.
GEORGIE HARRIS, PROJECT & EVENTS COORDINATOR
Georgie Harris is the Events and Projects Coordinator at The Fragrance Foundation UK. For just over 3 years, Georgie has worked on the educational and events programmes at the foundation to enhance the opportunities available to its members within the fragrance industry. Georgie works alongside The Growth Studio, assisting and developing the Next Generation Programme. Georgie also works alongside the teams to support the running of The Fragrance Foundation UK Awards and Jasmine Awards.
Why are you involved with The Fragrance Foundation UK?
I was lucky enough to be given this amazing opportunity to work within events and education, which are my passions. Carrying this out within The Fragrance Foundation UK allows me to be able to make a difference within the industry, making me feel incredibly lucky, and they are just an amazing team and industry to work for.
Why do you love fragrance?
Fragrance has been a true passion of mine for as long as I can remember — after all, can a girl ever really have too many perfumes? I love discovering new and captivating scents and the way fragrance can instantly transform how you feel. Whether it’s uplifting, refreshing, comforting or empowering, the right fragrance has the wonderful ability to brighten your day and become part of those little moments that make you feel your best.
What is your Scent Memory?
Being by the sea is one of my favourite memories. I love the fresh sea air, the breeze and the feeling of freedom that comes with being out on the water. Jo Malone London Wood Sage & Sea Salt instantly takes me back to those moments, with its fresh, salty scent reminiscent of the British coast. It’s uplifting, refreshing and captures the joy of being outdoors by the sea perfectly.