The Fragrance Foundation UK is a non-profit organisation setting standards of excellence for the fragrance industry and is proud to be leading a national week of celebration.
16th - 22nd March 2026
For 2026, we will be exploring The Future of Fragrance through the perspectives of leading UK executives and industry voices, examining how fragrance is evolving across key pillars, including perfumery and product development, technology and innovation, experiential retail, shifting consumer behaviours, and the role of brands.
The aim of the week is to inspire, energise, and reaffirm why this is such a dynamic and positive moment to be working in fragrance.
The Fragrance Foundation UK will be hosting a hub in the centre of London from Wednesday, 18th - Saturday 21st March, bringing to life the vision of the future of fragrance, the next generation of talent, and the experiential moments for consumers to enjoy.
Want to join us for a moment of celebration? Take a look at our available packages below.
The Fragrance Foundation UK are here to support ideas and activities. Get in touch with jessie@fragrancefoundation.co.uk
“We have been proud supporters of National Fragrance Week in the UK since its inception, as an opportunity for the fragrance industry to come together and promote our industry... We use this as an opportunity to remind our colleagues and customers about the magic of perfume, the special memories perfume can evoke and to showcase our award-winning expertise in store and online, helping customers find their perfect scent and understand more about fragrance.”
WHY ARE WE CELEBRATING?
Raise the profile and reputation of the fragrance industry.
Showcase career opportunities within the industry.
Drive consumers into stores and create excitement around fragrance.
Promote the importance of the sense of smell and the art of perfumery.
Encourage consumers to utilise the power of scent!
KEY MESSAGES
Appreciate the Power of Smell
Understand the science of smell: it goes through the limbic system, the most ancient and primitive part of the brain, which is thought to be the seat of emotion.
Engage consumers in their instinctive response to scent, which is immediate and focuses on the emotional rather than the rational.
Promote the complex psychology to smelling & how it makes us feel – it can have an impact on our wellbeing & our mood.
See how fragrance affects hundreds of people...
Celebrate the Joy of Fragrance
Celebrate the complexity of the craft and skill of fragrance creation.
Showcase our Perfumers: they are highly trained and blend the arts and the sciences.
Appreciate the extraordinary notes and ingredients, from the traditional to the exotic, which each fragrance combines. Encourage consumers to build a 'Wardrobe of Fragrance': Fragrance is not just for a quick spritz now and again – we should build up a personal library and use it in many different ways – including in our homes.
Demonstrate fragrance as a means of personal expression.
Recognise the Opportunities within the Industry
Educate consumers about the complexities of perfumery and the skill involved. Raise the profile of career opportunities available.
Benefit from the knowledge and experience of trained industry professionals.