Prisca Roys-Dossou

Senior Brand Partnership Manager, Luxury, Beauty & Auto at TikTok

With experience in brand partnerships and sales management, Prisca specialises in omnichannel media strategies and fostering impactful collaborations within the luxury, beauty, and automotive sectors. As Senior Brand Partnership Manager at TikTok, Prisca’s mission is to empower brands to thrive by aligning innovative media solutions with their core objectives to create meaningful connections and drive growth.

At TikTok, Prisca has led the development and execution of dynamic media campaigns across digital, social, and out-of-home platforms, successfully enhancing brand engagement and visibility. Prisca is collaborating with cross-functional teams to identify innovative strategies to diversify media mixes and align them with business goals, positioning TikTok as a leader in brand partnerships. Prisca identifies new opportunities which have driven substantial growth and strengthened relationships within the luxury and beauty markets.