NEW CREATIVES FROM THE FRAGRANCE FOUNDATION UK
We are delighted to share with you the first in a series of 8 new creatives. Generously supported by M&C Saatchi we wanted to find new creatives to engage with consumers making them passionate about fragrance by telling fragrance stories.
Refresh - evolve the existing creative approach
Refine - identify key message opportunities
Resonate - connect with consumers
We will make people passionate about fragrance by telling human stories of fragrance. How they make us feel. How to choose, gift, wear and enjoy them.
Please let us know your thoughts on our first creative here