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TFF UK Announces New Strategic Transition

A new direction takes shape as Linda Key Jackson steps down as CEO of the foundation this coming August after 15 years of passion and leadership...

Vanita Sabnani Dalamal, Chairman of The Fragrance Foundation UK, said:
“Linda has been instrumental in shaping the Foundation into the dynamic and respected organisation it is today. Her leadership and commitment have driven significant growth and strengthened our community. As the voice of scent, our role has never been more important, and this transition marks a natural next step in building on that strong foundation.”

A YEAR OF PROGRESS AND INFLUENCE

“At this moment of change, the role of The Fragrance Foundation UK as the cultural and institutional voice of our industry has never been more important.

Over the past year, we defined a new three-year strategic plan, its key initiatives and enablers, aligned around a shared ambition to elevate and reinforce our vision as “the voice of scent.”

“In 2026, we will bring even more initiatives to life with spaces to connect and celebrate the industry. For the first time, The Fragrance Foundation UK will host a hub for National Fragrance Week, a landmark moment for a category that continues to outperform and shape the wider beauty industry.”

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