The Fragrance Foundation Academy: How To Sell It!
On the 4th of April 2019, a cross section of experts ranging from sampling, advertising, packaging, marketing, PR and POS gave short presentations about their expertise, top ten tips and practical guides.
Attendees of How to Sell it gained a detailed insight into how to sell fragrance with a selection of presentations from across the industry giving them new, creative ideas.
The course has been designed to be as engaging as possible and to encourage interactions between the speakers and the attendees.The course covered all the elements involved in marketing a fragrance and the complexities involved.
NPD - An overview of the current fragrance market - what do you need to be aware of?
Sheridan & Co - The importance of P.O.S. at launch
Free The Birds - The importance of branding and advertising when launching a product
The Perfume Shop - How to cope with the challenges of modern day retail
ORCA - How to be successful in today's market
YSL Beauté - The importance of training and story telling
Chimera Recruitment - The importance of staffing
Harrods - Approaching a Fragrance Buyer
QVC - What they look for and success stories