Midday Masterclass with Precious Brands
Designing for a New Age of Celebrity and Influencer Fragrance Brands.
The Precious Brands team discusses a broad range of challenges and opportunities in the mix of designing and launching Celebrity & Influencer brands to a digital-first audience. From deconstructing traditional bottle formats, developing a visually led fragrance storytelling language, the importance of engagement v following, and what's next!
Precious Brands is a specialized design and content creation agency, Associate Member, and winner of this year's Gold Pentaward for perfume packaging design.