An Evening With Aurélien Guichard

An Evening With Aurélien Guichard

On 29th July The Fragrance Foundation UK will host An Evening With Aurélien Guichard. Annalise Fard, Director of Home & Beauty at Harrods, and Chairman of The Fragrance Foundation UK will be your host for the evening discovering more about Aurélien's outstanding and fascinating career.

Aurélien Guichard is a French Perfumer, entrepreneur, author of many successful perfumes, and is a Perfumer at Takasago Paris since 2018. In 2016, he founded the Domaine de Chautard perfume flower farm in his native region of Grasse. He is also co-founder of the perfume house MATIERE PREMIERE, launched in October 2019. He is the only Perfumer to produce his own ingredients (notably Rose Centifolia and Tuberose) for his creations for MATIERE PREMIERE.

Aurélien Guichard embodies the 7th generation of a family of perfumers from Grasse. He grew up between the family fields of rose and jasmine in Grasse and the urban cultural environment of central Paris. On his return to France in September 1999, after a Bachelor degree in England, he was offered to join the prestigious Givaudan School by Geoffrey Webster, President of the Givaudan Perfumery Company, and so his career began!

Aurélien Guichard sincerely believes in an Author perfumery. He is convinced that "a perfume, like any artistic creation, represents an act of personal and intimate commitment, resulting from an exchange between a perfumer and a couturier, between a perfumer and a brand director".

The first 50 to sign up will receive a special 6ml discovery size of the new Harrods exclusive Oud Seven. However, these can only be delivered to UK addresses.


6pm - 7pm.


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