Bruno Lavagna
Founder of Be.Exclusive, and Authour of Geopolitics of Luxury
Bruno Lavagna is an esteemed author and internationally recognised expert in the world of luxury. As the founder and CEO of Be.Exclusive since 2004, he has built a distinguished career as a consultant in luxury marketing, communication strategies, and geo-strategy. A graduate of ESCP Business School (1987), Bruno brings decades of expertise across a wide spectrum of luxury sectors, including art, yachting, fashion and accessories, fragrances and cosmetics, gastronomy, hospitality, and fine jewellery and watches.
As a Monaco and French citizen Bruno is fluent in French but also in English, Italian, and German, Bruno is a truly global figure whose insights transcend borders. He is the author of The Geopolitics of Luxury, a groundbreaking work that explores the intricate cultural, economic, and political dynamics shaping the luxury industry today. His deep passion for the sector, combined with his visionary thinking, has made him a sought-after speaker and thought leader.
Beyond the luxury sphere, Bruno is actively engaged in economic, cultural, environmental, and humanitarian diplomacy. He collaborates with Monaco’s embassies to UNESCO, Europe, the United States, China, India, Japan, and Australia, as well as with French and Italian diplomatic missions, further cementing his role as a global ambassador for refined excellence and cross-cultural dialogue.