ACADEMY TRAINING

The Academy will increase knowledge for anyone working within the fragrance industry – whatever the department - with a concise, yet detailed, programme designed to improve standards throughout our industry. 

This 2-part course is designed to cover all aspects of the industry.

The Academy looks at every aspect of perfumery and offers practical, unbiased, jargon-free information to attendees, which can easily be used in all areas of fragrance sales. Described as "A brilliant, insightful & enjoyable session" it is no wonder people have said 'I would love to do the course again - I am terrified of forgetting everything that I have learnt!'

You are taken on a wonderful journey into the fascinating world of fragrance; from the cultural & historical revolution of fragrance to raw materials & methods of extraction and are lucky enough to experience some of the most wonderful rare materials and bottles in existence.

Roja Dove is one of the world’s most innovative fragrance creatives and Perfumer. Whether exposing the more risqué aspects of perfume, or revealing the industry’s anecdotes that only he knows, Roja always mesmerises and conveys the mysteries and exoticism of perfume with fervour and passion - he is the connoisseurs’ connoisseur. Roja’s creativity, combined with his extraordinary experience, led to his appointment as Creative Ambassador for Great Britain.

Course 1 is a comprehensive introduction to the fundamentals of fragrance, covering:

• The unique sense of smell and why everyone smells differently and develops their individual olfactory tastes.

• A brief history of the fragrance industry and they key classic reference fragrances that made the industry what it is today, charting the evolution of modern perfumery through the decades.

• An introduction to the everyday fragrance language and terminologies - i.e. ‘jargon busting’

• Fragrance families, fragrance strengths and the key raw materials

Course 2 offers an in-depth look into how fragrances are made and the creative art of the perfumer, this course covers:

• A focus on the key ingredients and how they are obtained, and the olfactory effects they have.

• Which ingredients fall into which 'facet' of perfumery, and how these can be combined together to create ‘accords’ and how they can be described.

COURSE COSTS

Members: £590 plus VAT

Non-Members: £900 plus VAT

To apply for our Academy Training Programme please complete our application form below.