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TFF UK Announces New Strategic Transition

A new direction takes shape as Linda Key Jackson steps down as CEO of the foundation this coming August after 15 years of passion and leadership...

Vanita Sabnani Dalamal, Chairman of The Fragrance Foundation UK, said:
“Linda has been instrumental in shaping the Foundation into the dynamic and respected organisation it is today. Her leadership and commitment have driven significant growth and strengthened our community. As the voice of scent, our role has never been more important, and this transition marks a natural next step in building on that strong foundation.”

A YEAR OF PROGRESS AND INFLUENCE

“At this moment of change, the role of The Fragrance Foundation UK as the cultural and institutional voice of our industry has never been more important.

Over the past year, we defined a new three-year strategic plan, its key initiatives and enablers, aligned around a shared ambition to elevate and reinforce our vision as “the voice of scent.”

“In 2026, we will bring even more initiatives to life with spaces to connect and celebrate the industry. For the first time, The Fragrance Foundation UK will host a hub for National Fragrance Week, a landmark moment for a category that continues to outperform and shape the wider beauty industry.”

Fragrance Edit Takeovers


After a month exploring how scent and wellbeing intersect, we’re bringing it all together with a special newsletter takeover from multi-award-winning fragrance journalist Suzy Nightingale!

From neuroscience-led innovation to the scents we instinctively reach for when we need comfort, Suzy unpacks how fragrance is being rethought as an emotional toolkit we can all use more mindfully.

Expect expert insight and a mood-mapping fragrance wardrobe, as Suzy explores the growing consumer appetite for personalisation, fragrance collections and functional scents with scientific foundations, spotlighting some of the most influential wellness-led fragrances shaping the conversation.

What’s behind the rise of functional fragrance?


What is craftsmanship in fine fragrance? @makingscentsmakesense takes us on a 360° exclusive journey of how artistry and innovation are forging the new wave of brands capturing beauty and emotion in liquid art form.

From design to breaking down storytelling norms, get ready for this month’s newsletter takeover with multi-award-winning fragrance expert Thomas Dunckley in a celebration of craftsmanship, ingenuity and innovation.

Love, Craftsmanship & Scent


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