The Fragrance Foundation UK Academy: How To Sell It!
How To Sell it includes a cross section of experts ranging from sampling, advertising, packaging, marketing, PR and POS will give presentations about their expertise, top ten tips and practical guides. Attendees of How to Sell it will gain a detailed insight into how to sell fragrance with a selection of presentations from across the industry giving them new, creative ideas. The course has been designed to be as engaging as possible and to encourage interactions between the speakers and the attendees. How To Sell It covers all the elements and complexities involved in marketing a fragrance.
Presenters will include:
Big Blue - How to be a successful brand in today's market
Chimera Recruitment - The importance of staffing
Free The Birds - The importance of branding and advertising when launching a product
Harrods - Approaching a Fragrance Buyer
Harvey Nichols - Approaching a Fragrance Buyer
NPD - An overview of the current fragrance market - what do you need to be aware of?
Sheridan & Co - The importance of P.O.S. at launch
So Post - Successful sampling & innovation in this field
The Perfume Shop - How to cope with the challenges of modern day retail
Date: Thursday 16th October
Prices: Members £245 +VAT / Non-Members £375 +VAT
Contact us to book your place