The Fragrance Foundation UK Academy: How To Sell It!

The Fragrance Foundation UK Academy: How To Sell It!

 The Fragrance Foundation UK will be hosting How To Sell It on the 16th October 2020

A cross section of experts ranging frosampling, advertising, packaging, marketing, PR anPOS will give presentations about theirexpertise, top ten tips anpractical guides. Attendees of How to Sell it will gain a detailed insight into how to sell fragrance with selection of presentations from across the industry giving them new, creativideas. The course has been designed to be as engaging as possible and tencourage interactions between the speakers and the attendees. How To Sell It covers all thelements involved imarketing a fragrance and the complexities involved.

Presenters will includ:

NPD - An overview of the current fragrance market - what do you need to be aware of?

Google - Top tips for success on their platforms

Sheridan & Co - The importance of P.O.S. at launch

The Aroma Co - Successful sampling & innovation in this field

Free The Birds - The importance of branding and advertising when launching a product

The Perfume Shop - How to cope with the challenges of modern day retail

YSL Beauté - The importance of training and story telling

Chimera Recruitment - The importance of staffing

Harrods - Approaching a Fragrance Buyer

Prices: Members £245 +VAT / Non-Members £375 +VAT

Contact us to book your place

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