The Fragrance Foundation UK Academy: How To Sell It!
On the 2nd of April 2020 The Fragrance Foundation UK will be hosting How To Sell It!
A cross section of experts ranging from sampling, advertising, packaging, marketing, PR and POS will give presentations about theirexpertise, top ten tips and practical guides. Attendees of How to Sell it will gain a detailed insight into how to sell fragrance with a selection of presentations from across the industry giving them new, creative ideas. The course has been designed to be as engaging as possible and to encourage interactions between the speakers and the attendees. How To Sell It covers all the elements involved in marketing a fragrance and the complexities involved.
Presenters will includ:
NPD - An overview of the current fragrance market - what do you need to be aware of?
Google - Top tips for success on their platforms
Sheridan & Co - The importance of P.O.S. at launch
The Aroma Co - Successful sampling & innovation in this field
Free The Birds - The importance of branding and advertising when launching a product
The Perfume Shop - How to cope with the challenges of modern day retail
YSL Beauté - The importance of training and story telling
Chimera Recruitment - The importance of staffing
Harrods - Approaching a Fragrance Buyer
Prices: Members £245 +VAT / Non-Members £375 +VAT
Contact us to book your place