Hot Off The Press

Hot Off The Press

On Tuesday 8th February, The Fragrance Foundation UK will host the annual event; Hot off the Press!

This virtual event will see presentations that provide an analytical review of the fragrance industry throughout 2021, exposing past trends and future opportunities within our growing market, covering sales, press and online marketing.

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Line Up:

9.00am - NPD"In a world with rapidly changing products and distribution models, it’s never been more important to know what is selling, where, why, and for how much. Since 1996, the prestige beauty industry has relied on our in- sights and solutions to address the emerging trends, needs, and behaviours of the next generation of beauty consumers. We monitor beauty industry trends across North America and Europe – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities and evaluate pricing strategies."

9.30am – My Market Insight: "mmi Analytics are the global standard for beauty industry analytics in media and etail. They will give an overview of the beauty landscape for 2021 with a deep dive into the important Q4 period."

10.00am – Profusion: "As AI takes more roles in our lives and influences more of the world around us, how has it been affecting physical systems? From ideation prompts to constrained product design to packaging innovation, AI has started doing more heavy lifting in how we get new products onto shelves."

10.30am – Google: "Google will share the latest fragrance consumer trends, diving deeper into consumer trends coming out of Covid."

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