Inspirational Seminars

Roja Dove, international fragrance expert, author of 'The Essence of Perfume' and Managing Director of RDPR organised the fifth Fragrance Foundation Management Training Seminar, which took place at the Royal Institution of Great Britain in London in October.  Over 60 middle and senior managers from leading brand owners, distributors, fragrance creators, media owners and industry suppliers attended.  The day was a great success.

"The feedback we have had was brilliant",  said Janine Roxborough Bunce, who is the Executive Director of The Fragrance Foundation and Managing Director of JRB Associates.  "The delegates said 'I walked away from that day very inspired - even prouder to be part of this industry!' and 'I really enjoyed the day and found it to be insightful and inspiring - all the presentations were relevant and interesting'.  The seminar is an excellent networking opportunity for delegates to discuss fragrance industry issues."

Informative Presentations

There were 10 presentations throughout the day and Peter Norman, Chairman of The Fragrance Foundation, opened the event.  The day began with an introduction by Roja Dove, followed by a presentation from brand owner, Gian Luca Perris of Houbigant.  Next came the latest market trends  presented by Christopher Sanderson of Future Laboratory and then Peter Cross of Yellow Door discussed the business of creative marketing.  After a reviving cup of coffee, Catherine Mitchell of IFF gave the delegates a fascinating in-depth review of creative perfumery; Henry de Monclin from HDM Design Lab presented new trends in fragrance packaging and then Pippa Goodwin of M2M talked about advertising and the successful briefing of agencies.  This was followed by a panel discussion.

The afternoon session opened with Ken Hutton of FMS Publishing presenting the Media view.  Buyer and market deliverer, George Hammer of Urban Retreat described his varied career in the fragrance and beauty industry.  Then Anna-Marie Solowij gave a hard-hitting presentation on the role of the beauty journalist.  The day ended  with Melissa Hay of 2-Breathe-Creative giving an insight into the world of the shop fitter.

"The Fragrance Foundation plans to continue with these annual management training seminars as they are very popular.  Subjects that will be covered in the future include career paths; fragrance trends; digital media; the PR perspective; fragrance case studies; fragrance creation; industry entrepreneurs; the supply chain; niche perfumery and what makes a successful fragrance launch," said Peter Norman.

The next Fragrance Foundation Management Training Seminar will be in October 2010.  Please email info@fragrancefoundation.org.uk if you are interested in attending.

The team from the National Magazine Company	Janine Roxborough Bunce, Managing Director, JRB Associates and Executive Director, The Fragrance Foundation with Mark Lockyer, Sampling Innovations	The Coty Prestige team, from left to right, Faye Langworthy, Marketing Director; Pamela Routley, Senior Brand Manager and Christina Rapsomanikis, National Account Manager
Ken Hutton, FMS Publishing and Catherine Mitchell, IFF	From left to right, Ken Hutton FMS Publishing; journalist Anna-Marie Solowij and Roja Dove, RDPR	From left to right, Peter Norman; Seminar sponsor Eileen Cavalier, founder of The London College of Beauty Therapy; Ken Hutton and Roja Dove
Peter Norman and Eileen Cavalier	Roja Dove with George Hammer, founder of Urban Retreat	Roja Dove with his illustrious panel of speakers, from left to right, Pippa Goodwin, M2M; Gian Luca Perris, Houbigant; Catherine Mitchell, IFF and Henry de Monclin, HDM Design Lab

Photographer: Mario Reis Rebelo