Roja Dove announced as International Ambassador for Britain's Great Campaign

British Master Perfumer, Roja Dove is to act as an international ambassador for the GREAT Britain Campaign. The news that Roja Dove will play a leading role in the Creativity is GREAT element of the campaign which is part of the wider GREAT campaign was announced today.

The GREAT Britain Campaign has ten distinct pillars covering: Countryside, Creativity, Entrepreneurs, Green, Innovation, Knowledge, Music, and sport and is designed to enable Britain to speak with one voice about the opportunities to invest in the UK and help to attract millions of extra visitors

As a “GREAT” Ambassador, Roja Dove will help highlight Britain as a creative nation. Commenting on the announcement, Dove said: “I am proud to support the GREAT campaign, and to be an Ambassador for Creativity is GREAT Britain. Britain is indeed a creative nation, and although we are home to less than one per cent of the world’s population, the UK has one of the largest creative industries sectors in the world. It is a place where imagination can flourish to create fragrances, films, music, design, and literature that connect with people around the world.”

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