Fragrance News
Issue 1. Autumn 2009
Innovation
Sampling is absolutely key to the successful sale of any fragrance, but with fierce competition and so many sampling formats to choose from, the challenge is for brands to really stand out from the crowd. Offering consumers a creative sample that is a little different to the classic magazine strip, in-store vial or blotter can deliver huge rewards.
Here are just a few of the latest innovations in fragrance sampling guaranteed to generate maximum consumer impact…
Versa™ Label
The brand new fragrance label with a big difference, the VERSA™ label is also an applicator. No need to use a finger, simply peel from the page and apply fragrance directly to pulse points
A beautiful soft fragrance lay down provides an elegant consumer experience, and once removed the clear backing underneath provides a creative opportunity to reveal a hidden image or message.
Available in standard or customised shapes, the VERSA™ label can be affixed onto any promotional material providing an incredibly flexible, creative and highly cost-effective sample.
Imagin®
Imagin® is a credit card sized sample which has revolutionised fragrance sampling within magazines, as it is the only spray sampling format which can be easily tipped-on to any page ad.
Also suitable for any other form of distribution, Imagin® enables consumers to spray EDT directly onto their skin, with 4 to 6 sprays delivering just enough fragrance to encourage prompt purchase.
SCENTBlotter®
SCENTBlotter® is a unique sampling device that guarantees brand exposure directly to the consumer and their influential friends or family for up to 6 months.
Unlike paper blotters, SCENTBlotter® is a high quality moulded polymer that can be formed into different shapes, sizes, colours and consistencies - from soft to rigid - while always imparting a true fragrance rendition.
A highly creative gift or keepsake, it can continuously reinforce brand name, logo or message. Creative options include a premium bracelet, key ring, bookmark or collar stiffener - the options are endless.
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By Mark Lockyer Sales Director of Sampling Innovations and Chairman of the Associate Committee mark@sampling-innovations.co.uk Tel:01444 441 100 |
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© 2009 by The Fragrance Foundation UK. All rights reserved.
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