Fragrance News
Issue 1. Autumn 2009
Men's health leaps to first place in the men's lifestyle market
Men’s Health has leapfrogged FHM to become the number one paid-for magazine in the men’s lifestyle sector, ending FHM’s 13 year reign at the top.
Men’s Health has outsold FHM by more than 15,000 copies, becoming the best-selling men’s magazine in the UK. Men’s Health recorded its 15th consecutive year-on-year ABC increase (a record for the men’s lifestyle sector) and also achieved its highest ever market share with an average circulation of 250,247, up 2.1% year-on-year.
Men's Health also announces the winners of its annual Grooming Awards.
The Men’s Health 2009 Grooming Awards, in association with leading online grooming retailer Mankind, celebrate the very best in men’s grooming. Readers of Men’s Health and users of menshealth.co.uk voted for the very best from 144 products across twelve categories. A total of 17,500 votes were collected with votes cast for everything from fabulous fragrances and superlative shaving products to essential eye creams and must-have moisturisers.
The Men's Health Grooming Awards were launched in 2008 to cement the title's position as the No 1 choice for grooming advertisers.
12 outright winners were acknowledged in the 2009 awards and a further 24 brands awarded highly commended. All winning and highly commended brands are eligible to use the Men's Health Grooming Awards stamp of approval in communications in the next 12 months.
Style and grooming continues to be an area of burgeoning interest for men. In fact it's the fastest growing channel on menshealth.co.uk and there are over 600 grooming articles on the website
In a recent survey the Men's Health reader was identified as a conspicuous consumer, with 66% of respondents using at least 3 grooming products a day. They are also the key decision makers when it comes to choosing and buying their own grooming products. The Men's Health readers' grooming consumption has evolved. 60% buy more expensive products than they did 3 years ago.
For the full list of winners please visit
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© 2009 by The Fragrance Foundation UK. All rights reserved.
Details correct at time of publication
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Fragrance Foundation UK, 43 South Street, London W1K 2XQ E: info@fragrancefoundation.org.uk
Fragrance Foundation UK is a non-profit making organisation registered as a Company Limited by Guarantee.