Fragrance News

Member's newsletter. Issue 1. Autumn 2009

Welcome from the Chairman...

Clear and brief communication is always more likely to be read than page-long tomes which tend to get left until the end of the day. So our objective is to keep our members up to date with news and views from The Fragrance Foundation.  Our grateful thanks go to Will Andrews, P&G Prestige Products, whose enthusiasm has led the Associate Committee in their role of driving forward our new plans. Will has reluctantly decided that he now has to concentrate on his day job. Happily, we have an able replacement as chairman in Mark Lockyer of Sampling Innovations. Congratulations to Esprit for their new website, yourbeautyassistant.com (launching later this month). Another industry first!

Peter Norman

Market Research by GfK

Analysing the Fragrance Market
Total sales of fine fragrances in the UK over the ten months since October 2008 were £1.029bn. 65% of these sales were for the female market, a ratio which peaked at 69% in March (Mother’s Day).

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What's in the media

The good news is that fragrance editorial is holding steady
For this newsletter we will be taking a top down look at September 2008 v September 2009, year on year.

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Innovation

Sampling is absolutely key to the successful sale of any fragrance, but with fierce competition and so many sampling formats to choose from, the challenge is for brands to really stand out from the crowd. Offering consumers a creative sample that is a little different to the classic magazine strip, in-store vial or blotter can deliver huge rewards.

Here are just a few of the latest innovations in fragrance sampling guaranteed to generate maximum consumer impact...

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Publisher's News

Men’s Health
Men’s Health has leapfrogged FHM to become the number one paid-for magazine in the men’s lifestyle sector, ending FHM’s 13 year reign at the top.

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Basenotes Launches Fragrance Magazine
Over the last 10 years Basenotes has established itself as a website of choice for fragrance consumers and industry professionals. With a daily readership of 20,000 at Basenotes.net, the website generates 3,000,000 page views per month.

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© 2010 by The Fragrance Foundation UK. All rights reserved.
Details correct at time of publication

Contact details
Fragrance Foundation UK, 43 South Street, London W1K 2XQ E: info@fragrancefoundation.org.uk
Fragrance Foundation UK is a non-profit making organisation registered as a Company Limited by Guarantee.