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Training Academy

 

The Fragrance Foundation is pleased to announce the completion of its new Training Academy.

Whilst many excellent training courses already exist for Beauty Consultants and Store Managers (ie. COPRA, LCBT and CFSS), the objective of this Academy was to increase knowledge for anyone working within the fragrance industry – whatever the department - with a concise, yet detailed, 3-day programme designed to improve standards throughout our industry.

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FiFi Awards USA- Winners announced at New Yorks Lincoln Centre, Congratulations to all the Winners!

 

Prestige winners (LUXE) were the same as the UK Winners awarded in April in London so huge congratulations once again to Gucci Guilty and Chanel – Bleu de Chanel. Also specialty Luxe (equivalent to Ltd Distribution in the UK) Men’s went to Azure Lime – Tom Ford. And Balenciaga Paris in the Women’s category.

FiFi Perfume extraordinaire went to Givaudan for the creation of  Untitled : Maison Martin Margiela

Attended by celebrities Mary J Blige who won 2 FiFi Awards for ‘Women’s direct to consumer’ &’ Fragrance sales breakthrough’, Halle Berry who also won 2 FiFi Awards for ‘Broad Appeal’ &’ Fragrance Celebrity of the Year’ which has now been renamed in honour of Elizabeth Taylor as ‘ELIZABETH TAYLOR FRAGRANCE CELEBRITY OF THE YEAR’ and Fergie who won New Fragrance Celebrity of the year’.

Hall of Fame went to Women's : Issey Miyake : L'Eau d'Issey

Men's : Jean Paul Gaultier : Le Male with a special ‘Hall of Fame’ to Elizabeth Taylor.

See below for the full list of winners.

LUXE

Fragrances sold in Department and Specialty Stores (more than 250 doors)

SPECIALTY LUXE

Fragrances sold in Specialty Stores (26-249 doors)

BROAD APPEAL

Fragrances sold through mass merchandisers (drugstores/chains)

SPECIALTY BRAND

Fragrances sold through one retailer and/or brand name in one retailer

DIRECT TO CONSUMER

Fragrances sold through TV shopping, online, catalog or door-to-door

  • Women’s : Mary J Blige : My Life
  • Men’s (there were no 2011 Men’s entries)

INDIE BRAND

Small/emerging brands on the market for 1-2 years (25 doors or less)

  • Women’s, Men’s, and Unisex : Six Scents Series 3

THE 2011 FIFI CONSUMERS’ CHOICE

FIFI PERFUME EXTRAORDINAIRE

BEST PACKAGING : LUXE

Fragrances sold in Department and/or Specialty Stores

BEST PACKAGING : BROAD APPEAL

Fragrances sold in Drugstores, Chains, Direct, and/or Brand Name Retailers

MEDIA CAMPAIGN

Includes print, TV, in-store, and online for both new and existing fragrances

  • Women’s : Gucci : Guilty
  • Men’s : Chanel : Bleu de Chanel

BATH & BODY LINE

INTERIOR SCENT COLLECTION

  • Jonathan Adler : Happy Chic

FRAGRANCE SALES BREAKTHROUGH

  • Mary J Blige : My Life

ELIZABETH TAYLOR FRAGRANCE CELEBRITY OF THE YEAR

  • Halle Berry

NEW FRAGRANCE CELEBRITY OF THE YEAR

  • Fergie (for Outspoken)

FRAGRANCE HALL OF FAME

HALL OF FAME

  • Elizabeth Taylor

FRAGRANCE SUPERSTAR 2011 - LIVE VOTE

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE

  • Women’s Scent Feature: “Poetic License” Allure, September 2010
  • Men’s Scent Feature: “Picking Up His Scent” Elle Magazine, December 2010 / “Making Scents for Men” Marie Claire Magazine, October 2010
  • Women’s Scent Bite: “Mix Masters” Elle Magazine, September 2010
  • Blog: "An Eau of Our Own" Fashion Blog, Elle.com October 17, 2010

TECHNOLOGICAL BREAKTHROUGH : FRAGRANCE CREATION

  • “Seed to Scent”, Robertet Fragrances

TECHNOLOGICAL BREAKTHROUGH : PACKAGING TECHNOLOGY/DELIVERY SYSTEMS

  • Redken Radiant Sea Spray, International Flavors & Fragrances

TECHNOLOGICAL BREAKTHROUGH : INFORMATION TECHNOLOGY

CFSS TOP SCORERS

  • Amanda Markey (Nordstrom)
  • Nicole Maki (Nordstrom)

 

Congratulations Kenneth Green from The Fragrance Foundation UK

KGA comes straight in at number 3 in the Sunday Times 100 Best Companies to Work For 2011 and Kenneth Green is ranked number 1 in the “Best Leader” award

Kenneth GreenFebruary 2011, Kenneth Green Associates were delighted to score a hat-trick at the Sunday Times 100 Best Companies awards dinner held recently. Not only were they awarded 3rd place, but they scooped the “Giving Something Back” award for charitable works for their help in setting up the charity “Protection Against Stalking” of which Mr Green is a patron. Kenneth Green himself, now Chairman of the fine fragrance distribution company he founded 21 years ago, was awarded the coveted “Best Leader” award for inspiring his teams and running the company on good moral principles. The Surrey based company has grown to become one of the largest suppliers of fine fragrance to the UK market.

On the impressive result for his company, Kenneth Green said : “we were thrilled to come in 20th place last year, but to reach the number 3 slot is a huge achievement we are very proud of, and I thank the entire KGA team for being a part of it”

The Sunday Times highlighted that KGA scored highly in the “Wellbeing, Leadership and My Company” categories, with emphasis going on great customer service, supportive managers, low staff turnover and a warm, welcoming ambience. In addition, they received the Best Companies 3 Star accreditation, ranking them as “extraordinary”. Kenneth Green explained: “People are the priceless ingredient at KGA. My vision was always to find people who were better at their professions than I could ever be. They are like a fine wine, don’t shake it, treat it with respect and enjoy”

 

 

State of the Industry:  Focus on Fragrance


The Fragrance Foundation held a members only breakfast, briefing on 1st March at London's Hotel Intercontinental, offering a review of 2010.  Trends and opportunities in the Fine Fragrance market were discussed, from both a sales and press marketing perspective.

Karen Grant, Vice President & Global Beauty Industry Analyst from NPD, covered European and other worldwide results for fragrance, cosmetics and skincare.  Then June Jensen, Beauty Director, NPD spotlighted the UK market in 2010.  June was followed by Mike Ramseyer and Sean Smith of mymarketmonitor.  Sean presented the challenge of social media for the fragrance industry and then Mike looked at shifts and changes in print marketing for the UK beauty and fragrance market.

  • NPD
  • mymarketmonitor.com

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Guest speaker from NPD New York, Karen Grant with June Jensen, NPD and Martine Ringwald       Linda Taylor and Kenneth Green, Kenneth Green Associates
         
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Janey Pumphrey with Jill Hill, Aspects Beauty   Cartier’s Romain Milaret and Xavier Giammattei   Stephen Quinn, Conde Nast with Iain Noblett, Fragrance Factory
         
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Mark Lockyer, Sampling Innovations and Sanjay Vadera, The Fragrance Shop   Jon Dunn, Aspects Beauty; June Jensen, NPD; Emily Erktan, NPD; (back) Olivier Marret, Puig; Jill Hill, Aspects Beauty; Jeremy Seigal, A.S. Watson and Linda Taylor, Kenneth Green Associates   Janey Pumphrey, Aspects Beauty; Nigel Lawmon, The Fragrance Shop; Sanjay Vadera, The Fragrance Shop; Francoise Therin, NPD; Jean-Marc Mulomba, NPD and Bob Keeble, Westex

 

        
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Joanna Norman, Pandora Ltd; Sissel Branum-Winters, Mymarketmonitor; Mike Yeoman, Mymarketmonitor and Iain Noblett, Fragrance Factory  

Jeremy Seigal, AS Watson; Catherine Mitchell, IFF; Denise Belcham, Brandscent; Mike Ramseyer, Mymarketmonitor and Peter Norman, Fragrance Foundation UK

   Howard Shaughnessy, Fragrance Factory with Lorraine Wilson-Morris, Esprit magazine
         
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Barrett West, Elizabeth Arden with Linda Key, Esprit/Fragrance Foundation UK and Peter Norman, Fragrance Foundation UK   Francoise Therin NPD, Emily Erktan, NPD and Teresa Fisher, NPD   Puig UK’s Olivier Marret and Simon Tuplin
         
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Catherine Mitchell, IFF with Shoshana Gillis, Clarins and Janine Roxborough Bunce, JRB Associates