Sara Stern

Divisional Trading Director Debenhams

Sara Stern

Perfume is a beautiful, desirable product, and one that is immensely enjoyable and motivating to work with. There are lots of elements to engage your interest, and inspire creativity: from the scent itself, to the packaging; the advertising, the brand concept and story behind it; and how all of that is translated to the consumer. It’s also a product with a touch of magic: the “right” fragrance can endure for centuries, engendering years of consumer loyalty. The marketplace has mushroomed over the past decade with new fragrances entering the market place weekly, and it’s still growing, with plenty of competition and opportunities to make your mark.

Personally, I have found the industry to attract much loyalty from its key players; and have enjoyed the networking opportunities that this brings. Working in it can be both glamourous and rigorous; full of creative challenge and populated by talented and interesting people.