Denise Bentley

Area Manager, The Perfume Shop

Denise Bentley

How did you get in to the Fragrance Industry?

My background was with a cosmetics company that only sold a few fragrance lines.  I wanted to increase my knowledge of fragrance and brands as well as expand my managerial experience in a standalone store with a bigger team.  The Perfume Shop opportunity came along and I never looked back.

Top tips for entering the industry at any level?

You have to be passionate about fragrance, the history and the story behind each product and brand.  This is really important if you are to share these passionately with your customers.

Why do you believe this is a destination industry?

We always have new product launches so there is always something to learn!