Judging Criteria
Fragrance of the Decade
This award has been sponsored by The Perfume Shop.
CFSS qualified consultants nationwide will vote on their choice of the Fragrance of the Decade.
BEST NEW FRAGRANCE PRINT ADVERTISEMENTS
These awards have been sponsored by Shortlist Media.
Advertising in print created and launched around new 2009 fragrances.
Criteria: Visual effect, relation to commercial, creativity, use of photography, suitability of model/imagery, expression of concept of fragrance and memorability.
Judges selected from creative directors of magazines or advertising agencies, beauty editors and photographers.
BEST NEW FRAGRANCE COMMERCIAL
Advertising for television, cinema or Internet created and launched around new 2009 fragrances.
Criteria: Visual effect, relation to print ad, creativity, use of camera work and direction, suitability of model/imagery, expression of concept of fragrance and memorability.
Judges are selected from editors of magazines and freelance creative directors and film makers.
BEST NEW FRAGRANCE PACKAGING
Nominees must have been introduced in 2009 as part of a new fragrance launch.
Criteria: Attraction, visual impact, consistency, relation to actual scent, practicality, safety and environmental consideration.
Judges selected from packaging trade journals, architects and interior designers.
HOUSE OF FRASER 'PEOPLE'S CHOICE' AWARD
Favourite new fragrance purchased in 2009.
Customers of House of Fraser store group.
MEN'S HEALTH READERS' AWARD
Favourite new men's fragrance of 2009, judged by readers of Men's Health.
BEST NEW NICHE FRAGRANCE
This new award for 2010 will be supported by basenotes.net and judged by their community. It will be gender neutral.
New fragrances launched in 2009, in less than 15 doors, will qualify for validation as official entries. Companies should be independent and not part of a multinational fragrance manufacturer.
THE MURRAY PEARCE AWARD FOR BEST FRAGRANCE INNOVATION
Fragrance Foundation member companies who submit entries for this award are required to prepare a presentation and to be judged by Board Directors of the UK Foundation. Submissions are open for new fragrance creation, fragrance production, delivery system, methods of fragrance ingredient extraction, fragrance packaging, fragrance research tool and fragrance database. Submissions for this award are judged on the following criteria: the innovation must have been created in the UK in 2009, must be original and must have the potential to move the industry ahead as a whole.
BEST NEW FRAGRANCE IN LIMITED DISTRIBUTION
New fragrances launched in under 50 doors during 2009.
Criteria as listed below.
Judges taken from a cross section of the UK fragrance industry - 1,700 retailers, media, manufacturers and their fragrance and packaging suppliers.
BEST NEW PRESTIGE MALE AND FEMALE FRAGRANCES
New fragrances launched nationally in over 50 doors during 2009.
Criteria: Fragrance uniqueness, personality and memorability. Overall packaging, innovation visual appeal. Market positioning and price. TV and print advertising. In-store promotion, sampling, displays and publicity.
Judges as per limited distribution.