FIFI UK FRAGRANCE AWARDS 2010
12 April 2010
The Royal Opera House, London
The biggest happening in the fragrance industry’s calendar – The FiFi Fragrance Awards Gala Dinner – took place at London’s Royal Opera House on 12th April 2010, in aid of the charity Look Good... Feel Better. This year’s ‘Oscar’ like ceremony was hosted by TV Presenter, Jenni Falconer. The evening raised over £20,000 for the charity.
The FiFi UK Fragrance Awards honour the ‘best of the best’ in the sensory world of fragrance. Awards include ‘Best Packaging’, 'Best Advertising’, ‘Best Fragrance in Limited Distribution’, ‘People’s Choice’ and ‘Best New Prestige Men’s and Women’s Fragrance Launches.’ Winners in the Prestige Fragrance category were selected through the UK fragrance industry’s official balloting procedure involving retailers, the media, manufacturers and their fragrance and packaging suppliers.
With a new theme, new format and new venue, this was the best ever! The new FiFi committee, which includes representatives from fragrance creators, manufacturers, retailers and the media, have exciting plans to showcase all the winners in major retailers including Harrods, Debenhams and House of Fraser.
Awards were given in the following categories:
- The Perfume Shop Fragrance of the Decade, for Women: Coco Mademoiselle, Chanel
- The Perfume Shop Fragrance of the Decade for Men: One Million, Paco Rabanne
- Education & Innovation Award: The Perfume Garden, P&G Fragrance Creation Team
- Best New Fragrance Print Advertisement for Women: Flora, Gucci
- Best New Fragrance Print Advertisement for Men: La Nuit de L 'Homme, Yves Saint Laurent
- Best New Fragrance Commercial for Women: Idylle, Guerlain
- Best New Fragrance Commercial for Men: Only the Brave, Diesel
- Best New Fragrance Packaging for Women: Unidentified Fragrance Object, Kenzo
- Best New Fragrance Packaging for Men: F by Ferragamo Black, Salvatore Ferragamo
- House of Fraser 'People's Choice Award' for Women: D&G Rose The One, Dolce & Gabbana
- House of Fraser 'People's Choice Award' for Men: Gucci by Gucci Pour Homme, Gucci
- Men's Health Reader's Award: Only the Brave, Diesel
- Best New Independent Niche Fragrance: Geranium Pour Monsieur, Frederic Malle
- Best New Fragrance in Limited Distribution for Men: Italian Cypress, Tom Ford Private Blend
- Best New Fragrance in Limited Distribution for Women: Beige, Chanel
- Best Prestige Male Fragrance: Grey Vetiver, Tom Ford Beauty
- Best Prestige Female Fragrance: Lola, Marc Jacobs
Issued by: Janine Roxborough Bunce, Executive Director, The Fragrance Foundation
Tel: 020 7408 4415 or email: info@fragrancefoundation.org.uk
