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THE 16th ANNUAL FRAGRANCE FOUNDATION UK "FiFi" AWARDS

LONDON, 23rd April, 2008

The Fragrance Foundation honoured the UK "FiFi" winners at the 16th Annual Fragrance Foundation Awards Gala Dinner, held at The Dorchester, Park Lane, W1, in aid of Teenage Cancer Trust. TV presenter and 'Stricly Come Dancing' star, Gethin Jones compéred the ceremony. The FiFi UK Fragrance Award winners are: -

DAISY, Marc JacobsDAISY, Marc Jacobs - Best New Prestige Female Fragrance

Award Presenters: Jo Elvin & Henry Holland

TOM FORD FOR MEN, Tom Ford BeautyTOM FORD FOR MEN, Tom Ford Beauty - Best New Prestige Male Fragrance

Award Presenters: Miranda Raison & Danny Cipriani

WHITE JASMINE & MINT COLOGNE, Jo MaloneWHITE JASMINE & MINT COLOGNE, Jo Malone - Best New Fragrance in Limited Distribution for Men

Award Presenters: Ed Watson & Alice Temperley

GUCCI, GucciGUCCI, Gucci - Best New Fragrance in Limited Distribution for Women

Award Presenters: Natalie Lunghi & Natalie Press

FUEL FOR LIFE, DieselFUEL FOR LIFE, Diesel - Men's Health Readers Award

Award Presenters: Anthony Howell & Hamish Clarke

CYCLODEXTRIN LONGEVITY, Procter & Gamble - The Murray Pearce Award For Innovation

Award Presenter: John Ayres, Chairman, Fragrance Foundation UK

CHRISTINA AGUILERA, Christina AguileraCHRISTINA AGUILERA, Christina Aguilera - The Perfume Shop 'People's Choice' Award for Celebrity Fragrance

Award Presenter: Sian Lloyd

212 SEXY MEN, Carolina Herrera212 SEXY MEN, Carolina Herrera - The Perfume Shop 'People's Choice' Award for Men

Award Presenters: Karen Millen & Oliver Milburn

DIAMONDS, Emporio ArmaniDIAMONDS, Emporio Armani - The Perfume Shop 'People's Choice' Award for Women

Award Presenters: Tim Vincent & Alex Curran

MISTRESS, Jasper ConranMISTRESS, Jasper Conran - Best New Home Fragrance

Award Presenters: Hayley Westenra & Jonathan Ansell

CANALI BLACK DIAMOND, CanaliCANALI BLACK DIAMOND, Canali - Best New Male Fragrance Packaging

Award Presenter: Richard Fleeshman

ROCK N' ROSE COUTURE, ValentinoROCK N' ROSE COUTURE, Valentino - Best New Female Fragrance Packaging

Award Presenters: Margaret Mountford & Nick Hewer

LE MALE, Jean Paul Gaultier - Special Commendation For Advertising Excellence

Award Presenter: Gethin Jones

LIGHT BLUE POUR HOMME, Dolce & GabbanaLIGHT BLUE POUR HOMME, Dolce & Gabbana - Best New Fragrance Commercial

Award Presenters: Allegra Hicks & Antony Worral Thompson

TOM FORD FOR MEN, Tom Ford BeautyTOM FORD FOR MEN, Tom Ford Beauty - Best New Male Fragrance Print Advertisement

Award Presenters: Michelle Collins & Sean Gallagher

TOM FORD FOR MEN, Tom Ford BeautyDAISY, Marc Jacobs - Best New Female Fragrance Print Advertisement

Award Presenters: Sharon Small & Gregg Wallace

Please contact winning companies direct for quotes.

For further information please contact:
Janine Roxborough Bunce
The Fragrance Foundation
43 South Street, London W1K 2XQ
Tel : 020 7408 4415 Fax : 020 7408 4431
e-mail: info@fragrancefoundation.org.uk