FiFi Fragrance Awards

The biggest happening in the fragrance industry's international calendar is the Fragrance Foundation's annual FiFi Fragrance Awards. Like Hollywood's Oscar ceremony, it is a star-studded occasion with more than 2000 participants. The UK will hold its own glittering FiFi Fragrance Awards Gala Dinner at London's Dorchester Hotel on 23rd April 2008, in aid of Teenage Cancer Trust.

The FiFi UK Fragrance Awards honour the 'best of the best' in the sensory world of fragrance. Awards include 'Best Packaging', 'Best Advertising', 'Best Fragrance in Limited Distribution', 'People's Choice' and 'Best New Prestige Men's and Women's Fragrance Launches'. Finalists in the Prestige Fragrance category are selected through the UK fragrance industry's official balloting procedures involving retailers, the media, manufacturers and their fragrance and packaging suppliers.