Behind The Scenes in Fragrance
Behind the Scenes in Fragrance
A behind the scenes look into the world of fragrance and how they are created. Gain exclusive access to influential presenters to help you consider how to approach your next successful launch, and gain a deeper understanding as to how the industry works.
WITH PRESENTATIONS FROM...
Setting the scene of the fragrance industry today and the state of the market.
INTERNATIONAL FLAVORS & FRAGRANCES
How does the fragrance house work, the importance of a good brief & the communication of the fragrance idea. Communication of Pricing, Timings, Feedback, Regulatory Requirements, Stability Testing, Selection Procedure. The importance of the fragrance brief.
Fragrance Evaluation: how it works, importance of the role and challenges faced. Interactive session with the opportunity to sample raw materials.
What is IFRA and what is its purpose within the fragrance industry? What difficulties do brands face in today’s market?
Nancy Meiland is a perfumier and trained nose who shaped her career in bespoke perfumery, designing signature scent for those coveting something highly individual and special.
Tom Daxon is a British brand which produces it’s highly fragranced scents at a family-run, father-daughter perfumery in Grasse, France. Primarily inspired by the ingredients themselves, Tom Daxon unisex fragrances are meticulously created without the restrictions of time or cost.
MEMBERS - £95 + VAT NON MEMBERS - £150 + VAT.
THURSDAY 22ND FEBRUARY, 9.30-1.OOPM. RUSSELL SQUARE
NO REFUNDS AFER 15/02